Key Responsibilities: 

- Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media marketing, and display advertising. 

- Manage and grow the project‘s presence on key social media channels. 

- Measure and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs). 

- Identify trends and insights to optimize ad spend and campaign performance. 

- Collaborate with the content specialist to create and distribute engaging content across digital platforms. 

- Manage the project‘s website, ensuring it is optimized for search engines and user experience. 

- Run targeted B2B lead generation campaigns to support business acquisition goals. 

- Analyze social listening data to understand public perception and sentiment. 

Qualifications (Must-Haves): 

- 2+ years of experience in a digital marketing role. 

- Proven experience leading and managing SEO/SEM, email, and social media advertising campaigns. 

- Solid knowledge of website analytics tools (e.g., Google Analytics). 

- Experience in setting up and optimizing Google Ads campaigns. 

- Strong analytical skills and a data-driven approach to marketing. 

- Up-to-date with the latest trends and best practices in online marketing and measurement. 

Qualifications (Preferred): 

- Experience in the tourism or e-commerce industry. 

- Experience with B2B marketing and lead generation. 

- Google Ads or other relevant digital marketing certification. 

- Experience with marketing automation tools (e.g., HubSpot, Marketo).