At Sun Group’s Digital Transformation Center, we are building an E-commerce Platform that connects customers with a diverse ecosystem of tourism, hospitality, aviation, entertainment, and lifestyle products.

As a Business Analyst, you will sit at the intersection of Business, Product, Technology, and Customer Experience — transforming business opportunities and customer needs into clear product requirements, scalable solutions, and experiences that make it easier for customers to discover, choose, and purchase.

This is more than a requirements role. You’ll help shape how customers interact with Sun Group’s digital ecosystem — from discovery to checkout and beyond.

Reports To: - Project Manager & Head of Product

Employment Type: - Full-time 

Location: - Hanoi, Vietnam (On-site) 

KEY RESPONSIBILITES

1. Discover Business & Customer Needs

- Work with Product, Business, Marketing, Operations, and other stakeholders to identify business opportunities and customer pain points.

- Analyze customer journeys across key e-commerce touchpoints: product discovery, search, promotion, booking/purchase, payment, order management, and after-sales.

- Conduct stakeholder interviews, workshops, and requirement discovery sessions to uncover the real problems behind business requests.

2. Turn Ideas into Product Requirements

- Translate business needs and customer insights into clear, scalable, and actionable product requirements.

- Define user stories, functional specifications, acceptance criteria, business rules, workflows, and edge cases.

- Analyze complex e-commerce scenarios including pricing, promotion, product availability, inventory, payment, order lifecycle, cancellation, refund, and customer eligibility.

- Break down complex requirements into well-structured features that development teams can confidently build and test.

3. Partner with Product & Technology

- Collaborate closely with Product Managers/Owners, UX/UI Designers, Solution Architects, Developers, QA, and Data teams throughout the product lifecycle.

- Support product discovery, solution design, backlog refinement, sprint planning, UAT, and release readiness.

- Clarify requirements and business logic throughout development, ensuring the delivered solution matches the intended customer and business outcomes.

- Identify gaps, dependencies, risks, and potential impacts across connected systems and customer journeys.

4. Improve the E-commerce Experience

- Analyze user behavior, business performance, and product data to identify opportunities for improving conversion, customer experience, and operational efficiency.

-  Challenge assumptions and propose better ways to solve customer and business problems.

- Continuously look for opportunities to simplify journeys, remove friction, and create more seamless digital experiences.

5. Drive Cross-functional Alignment

- Facilitate discussions between business and technology teams to build a shared understanding of product goals and requirements.

- Communicate complex business logic clearly to both technical and non-technical stakeholders.

- Ensure alignment on scope, priorities, expected outcomes, and delivery timelines.

QUALIFICATIONS (MUST-HAVES)

- 5+ years of experience as a Business Analyst, preferably in E-commerce, Digital Product, Marketplace, Booking, Travel, Retail, or Consumer Platforms.

- Strong experience in requirements analysis, user stories, functional specifications, business rules, process flows, and acceptance criteria.

- Good understanding of e-commerce customer journeys and digital product lifecycle.

- Strong analytical and problem-solving skills, with the ability to simplify complex business requirements into practical solutions.

- Experience working with Agile/Scrum product and engineering teams.

- Excellent communication, facilitation, and stakeholder management skills.

Nice-to-have

- Experience with E-commerce platforms, Travel/Booking platforms, Marketplace, Loyalty, Payment, or Order Management systems.

- Understanding of API, system integration, microservices, data flows, or other technology concepts.

- Familiarity with product analytics and tools such as GA4, Amplitude, Mixpanel, Power BI, or equivalent.

- Experience working with BPMN, UML, wireframes, or process/system modeling.

- Experience working in large-scale enterprise or multi-business ecosystems is a plus.

WHY YOU‘LL LOVE WORKING HERE 

Impact That Matters

You’ll help shape large-scale digital platforms used across Sun Group’s iconic businesses from resorts and theme parks to entertainment and luxury hospitality.

Fast-Paced, Innovative, and Tech-Driven

You’ll be part of a high-performance team where ideas move quickly, experimentation is encouraged, and your contributions directly shape product success.

Top-Tier Benefits

- “An cư lạc nghiệp” policy: Apartment ownership for employees with 10 years of service.

- Premium Suncare Insurance for you and your loved ones (free for employees).

- Annual health check at Sun Group International Hospital.

- Free access to Sun Group theme parks, cable cars, plus exclusive hotel, resort & entertainment discounts.

- Special perks across aviation, banking, symphonic events, and real estate.