I. JOB OVERVIEW

The Admission Director is responsible for leading the Academy‘s student recruitment, admissions and marketing functions to achieve enrolment and brand objectives. The role develops and executes growth strategies, oversees the admissions and marketing teams, and builds strategic partnerships to strengthen the Academy‘s market presence. Working closely with the Principal, the Director ensures all recruitment and marketing initiatives are aligned with the Academy‘s vision, business goals and long-term development strategy.

II. KEY RESPONSIBILITIES

Admissions Strategy & Performance

Develop and execute the Academy‘s admissions strategy to achieve annual enrolment targets and support long-term institutional growth. Oversee the entire admissions lifecycle, ensuring an efficient, customer-centric process that delivers an outstanding applicant experience and strong conversion outcomes.

Marketing Leadership

Provide strategic direction for the Academy‘s marketing function to strengthen brand awareness, generate qualified student leads and support recruitment objectives. Lead the Marketing team in developing integrated marketing, communications, digital and event strategies while monitoring campaign effectiveness and return on investment.

Partnership Development

Develop strategic partnerships with high schools, vocational institutions, hospitality businesses, government agencies and recruitment partners to expand student recruitment channels, strengthen employer engagement and enhance the Academy‘s reputation.

Business Development

Identify new market opportunities, develop corporate training and sponsored education partnerships, and recommend initiatives that contribute to enrolment growth and the Academy‘s long-term sustainability.

CRM & Customer Experience

Oversee CRM strategy and admissions analytics to optimize lead management, conversion performance and customer experience throughout the recruitment journey.

Leadership

Lead the Admissions and Marketing teams by establishing clear objectives, developing team capabilities and fostering a collaborative, customer-focused and results-oriented culture. Ensure both functions work seamlessly to achieve the Academy‘s strategic goals.

III. REQUIREMENTS

• Bachelor‘s degree in Business Administration, Marketing, Hospitality, Tourism, Education or a related discipline. Master‘s degree is preferred.
• Minimum 8 years of experience in admissions, marketing, sales or business development, including at least 3 years in a leadership role.
• Proven track record in developing and executing successful student recruitment, marketing or commercial growth strategies.
• Experience in education, hospitality, tourism or service industries is highly desirable; experience in vocational education is an advantage.
• Strong leadership experience managing cross-functional teams, particularly Admissions and Marketing.
• Strong commercial acumen with the ability to analyze market trends, customer insights and business performance to drive growth.
• Experience in digital marketing, CRM platforms, lead generation and customer journey management.
• Excellent stakeholder management, negotiation and partnership development skills.
• Strong analytical, communication and presentation skills.
• Fluent written and spoken English.